Impact of COVID-19 on unorganized Indian retail markets

As informal workers struggle to survive the current crisis, there is reason believe that more strain would also be exerted on already fragile sector in post-crisis era. The implications of COVID-19 outbreak for economy will continue. Faced with a long global likely shrink demand goods and services. primary goal this paper study consumer behavior during pandemic, investigate government-implemented Standard Operating Procedures (SOPs) unorganized retail sector, determine if consumers prefer have delivered their homes rather than visit stores. This collected information from number Indian customers who made transactions New Delhi NCR Region. sample was taken 700 citizens Delhi, India. found product variety, digital payment, scheduling, free delivery lower speed significant effect customer behavior. In addition, SOPs do not influence main reasons choosing specific channel are simple availability, security, less hassle, compliance all laws. pandemic led renewed trust local Kirana shop, new clients visiting metro non-metro shops locally. system has changed physical sales aviation because pandemic.